SINPOLO Takes the Lead in Establishing the China Home Furnishing Renovation Alliance to Start a New Pattern of Renovation

Aoho takes the lead in establishing the China Home Furnishing Renovation Alliance to open a new pattern of renovation and renewal

On April 15, Aoho integrated doors and windows, Zhongju Culture, and the China Home Furnishing Renovation Alliance jointly held the "Gathering Strength, Renewal, and Future-Aoho's Sixth World Door and Window Safety Day and China Home Furnishing Renovation Alliance Conference", and jointly with Bardez Paint, German B. Braun Sanitary Ware, Dulux, Huawei Hongmeng Smart Home, Kaili Stainless Steel Integrated Kitchen, Keshun Meijia, Lixiangjia, Shengdu Decoration, Sofia, Shuanghu Home Furnishing, Xinjincheng Ceramic Tile, Eagle Ceramics, Yuehuanxin and other excellent companies and platforms in the home furnishing and building materials industry chain, formally established the "China Home Furnishing Renovation Alliance", aiming to promote the ecological integration and development of the large home furnishing industry chain under the background of renovation, and promote the renovation market to develop in a standardized and standardized direction.

Aoho held the 6th World Door and Window Safety Day and China Home Renovation Alliance Conference

Build a solid safety line and innovate new value of doors and windows

On March 5, at the National People's Congress, "good houses" were written into the government work report of the National People's Congress for the first time, marking the transformation of my country's housing construction from "housing for all" to "high-quality housing". With the frequent occurrence of strong winds in recent days, door and window safety has once again become a hot topic in home furnishings. As Aoho's first festival with the theme of door and window safety, "World Door and Window Safety Day", this IP is held as scheduled on April 15 every year. This year has been held for the sixth time, successfully creating the "safety" IP of the Aoho brand, and deeply rooting the concept of "safety is the greatest luxury" in people's hearts, which not only strengthens consumers' awareness of door and window safety, but also promotes the transformation of the entire industry from "price competition" to "value competition" and innovates new value of doors and windows.

Wu Guohong, Chairman of Aoho Home Group

As a leading brand in the door and window industry, Aoho has always focused on the "safety" of doors and windows, from research and development to technology to service, and is committed to creating a stronger home safety protection line for more families. The reason for creating "World Door and Window Safety Day" is that a window falling accident in 2019 made Wu Guohong, Chairman of Aoho Home Group, realize the urgency of door and window safety issues. To this end, he launched the "Door and Window Safety Public Welfare China Tour" event, which not only triggered a wide range of social impacts, but also promoted the upgrading of the overall safety standards of the high-end customized door and window industry.

Establish the "China Home Renovation Alliance" to jointly build an old renovation ecology

At present, large-scale urban villages and dilapidated house renovations will release huge demand for home furnishing products, bringing new growth points to home furnishing companies. The "Good House" policy encourages home improvement and building materials companies to focus on research and development innovation, work together to build a "good house" quality ecology, and the "old for new" policy encourages consumers to eliminate old home furnishing products, promote the upgrading of home furnishing products, and promote high-quality development of the industry. In this context, Aoho, together with a number of outstanding enterprises and platforms in the home furnishing and building materials industry chain, formally established the "China Home Furnishing Renovation Alliance" to build a "one-stop renewal" industry ecosystem.

"China Home Furnishing Renovation Alliance" was officially established

Regarding the establishment of the "China Home Furnishing Renovation Alliance", Wu Guohong said that the establishment of the Renovation Alliance is not to be self-sufficient, but to promote the standardization of the industry with the power of ecology. By integrating the full-link resources of design, production, installation, and after-sales, the alliance will realize the new model of "one entry response, full-process service" for renovation, which will not only reduce the decision-making costs of consumers, but also help enterprises accurately connect policy dividends with market demand. As the core initiator of the alliance, Aoho will share the market opportunities of renovation with partners and jointly create a benchmark for people's livelihood projects that benefit the people and the country.

Driving the transformation of the home furnishing industry and exploring opportunities for renovation

Under the superposition of the national "14th Five-Year Plan" urban renewal, "old for new" and "good house" policies, the renovation market is releasing trillions of demand, and the wave of renovation is also driving the transformation of the home furnishing industry and reshaping the competitive logic of the home furnishing industry. Zhang Renjiang, Secretary General of the All-China Furniture and Decoration Chamber of Commerce, pointed out that the establishment of the China Home Furnishing Renovation Alliance marks the industry's move from a single point breakthrough to ecological co-construction. Through the efficient connection of "policy-demand-service", it is promoting the home furnishing industry to high-quality and sustainable development. He called on more companies to join the alliance, reshape the "good house" quality ecology with the power of science and technology, promote urban renewal with industrial synergy, and let the quality renewal truly reach thousands of households.

Zhang Renjiang, Secretary General of the All-China Furniture and Decoration Chamber of Commerce

As one of the initiators of the China Home Furnishing Renovation Alliance, Ye Lingju, senior partner of Zhongju Culture, pointed out that the times have given the home furnishing industry new development opportunities. It has become an inevitable trend to gather diverse forces, create a new paradigm of ecological integration, and promote the home furnishing industry to move towards high-quality development. Renovation is not only a gold mine in the stock market, but also an important scene for home furnishing companies to practice social responsibility and explore sustainable development models. At present, many industry leaders are actively deploying in the field of old house renovation, and comprehensively upgrading from product research and development to service systems, which not only meets consumers' pursuit of quality life, but also injects new momentum into the transformation and upgrading of the industry. As the ecological effect of the old renovation alliance becomes increasingly apparent, the industry will accelerate its advancement towards green, intelligent and inclusive development.

"I will only make doors and windows for the rest of my life, make them new, and benefit the country and the people." Wu Guohong is fulfilling his promise step by step. From the technical breakthrough of "door and window renewal" to the co-construction of the "China Home Furnishing Old Renovation Ecological Alliance", Aoho's overall doors and windows are once again at the forefront of industry change. With safety as the background and benefiting the people as the direction, the "double IP" linkage of Aoho's 6th World Door and Window Safety Day and the Old Renovation Alliance not only opens up a new incremental market for the industry, but also leverages the infinite possibilities of urban renewal and a better life through resource integration and model innovation, with old renovation as the fulcrum.